Real Estate SEO for Investors—The Ultimate Guide for 2024

What is Real Estate SEO?

Search engine optimization (SEO) is the process of organizing, labeling, and presenting the content on your real estate website in a way that makes it easier for search engines like Google to understand and index your pages. The goal is to improve your site’s ranking on the search engine results page (SERP) for relevant searches.

In the real estate industry, SEO focuses on keywords that home buyers and sellers are actively searching for. These keywords are essential to helping your web pages rank higher and attract more targeted traffic. A successful real estate SEO strategy uses these terms to make sure your content aligns with what potential clients are looking for.

To boost your site’s visibility, focus on specific local search queries, optimize the backend of your website, and ensure the content reflects what potential buyers and sellers in the real estate market are looking for. Implementing SEO effectively also means following Google’s E-E-A-T guidelines (Experience, Expertise, Authority, Trust), which help build credibility for your site.

Why Is SEO Crucial for Generating Real Estate Leads?

For real estate investors, being on the first page of Google is a game-changer in terms of SEO. Data shows that 75% of users never scroll past the first page, which means your site’s visibility is critical to success. For real estate agents and investors, appearing on the first page of search results can make or break lead-generation efforts.

According to recent studies, 93% of home buyers start their home search online using Google, and 44% of new home buyers begin their search directly on the web. This emphasizes how vital it is for real estate professionals to prioritize search engine optimization (SEO). Ensuring your website ranks high on the search engine results page (SERP) will help you capture more leads, close more deals, and enhance your business presence.

If your site isn’t optimized for SEO, you’re likely missing tens of thousands of dollars in potential revenue. Few people click through to the second page of results—meaning your opportunity to attract valuable real estate leads diminishes significantly if you’re not on page one.

How Search Engines Work

Search engines, like Google, act like vast libraries, organizing websites rather than books. When you enter a query, these engines scan their massive index of websites and determine the most relevant results based on various factors. This ranking process involves algorithms—sets of rules used to evaluate and rank content on the web.

Although Google doesn’t reveal the full workings of its algorithm, it has confirmed several factors that contribute to search rankings, such as:

• Relevance to the query.
• The usability of web pages.
• The authority and trustworthiness of the source, known as E-E-A-T (Experience, Expertise, Authority, Trustworthiness).

This ranking system helps ensure that users find the most useful, reliable information when they search. While Google dominates the market, it’s worth considering other search engines like Bing in your search engine optimization strategy.

Search Engine Ranking Factors

Google uses over 200 ranking factors to determine where a website will appear in search results. While mastering all 200 factors is unnecessary, understanding the most impactful ones is crucial for optimizing your real estate website for search engine optimization.

Some of the critical factors include:

• Backlinks: Links from other reputable websites signal authority to search engines.
• Mobile-Friendliness: With many users browsing from mobile devices, having a mobile-friendly website is non-negotiable.
• Content Relevance: Search engines prioritize content that matches user intent—ensuring your content answers the user’s query directly.
• Technical SEO: Site speed, crawlability, and secure HTTPS connections also play vital roles in rankings.

The algorithms are constantly evolving, so staying up to date with search engine optimization practices is crucial to maintaining your rankings. Factors like E-E-A-T and technical SEO are becoming more important as search engines aim to rank trustworthy, expert content higher in search engine results pages.

Benefits of a Real Estate SEO Strategy

SEO for real estate is a long-term strategy that pays off over time. The benefits of improved visibility through SEO are wide-ranging and include the following:

Attracting More Buyers and Listings

Improving your website’s search engine visibility makes it easier for buyers and sellers to find your services. For real estate agents and investors, this means more listings, buyers, and a successful business. If your site is properly optimized, the target audience searches for terms like “real estate agents in [city]” or “investment properties near me,” which are more likely to lead them to your site.

Increased Brand Awareness

Focusing on the topics and phrases your potential clients are searching for helps boost your brand’s credibility. Your content SEO for real estate investors keeps your brand visible even if they aren’t ready to buy or sell immediately. When users search for real estate-related queries, having a strong presence on the SERP helps reinforce your brand.

Reducing Paid Channels

A key benefit of organic search traffic through SEO is that it allows you to reduce spending on paid advertising like Google Ads or social media campaigns. An effective SEO strategy brings long-term benefits without the recurring cost of paid channels. As your SEO efforts compound over time, your reliance on paid marketing decreases, leading to a higher return on investment (ROI).

SEO Is “Always On”

One of the major advantages of SEO is that it’s not dependent on a daily budget like paid ads. Your website can continue attracting traffic 24/7 as long as it remains optimized. This is where SEO becomes a powerful tool for lead generation, especially in the real estate market, where the buying and selling cycle can happen at any time.

Increase Traffic and Revenue

A strong SEO strategy results in higher traffic volumes, but more importantly, it brings in qualified traffic—users actively looking for real estate services or listings. When you target the right keywords and phrases, such as “ seo for real estate investors properties for sale in[city],” you increase your chances of attracting the right audience, leading to higher conversion rates and revenue growth.

Improve Brand Protection

A less obvious but crucial benefit of SEO is that it offers brand protection. By optimizing for your own branded keywords, you maintain control over how your brand is represented online. Without SEO, competitors or affiliates could rank higher for your branded searches, potentially distorting how users perceive your company.

Real Estate Keywords: The Foundation of SEO Success

When discussing real estate SEO, the importance of keywords cannot be overstated. Keywords are essential for driving organic traffic to your website by targeting search engine results pages with the specific search terms your potential clients use on Google and other search engines.

Real estate keywords form the core of any SEO strategy. You risk losing valuable traffic if you’re not targeting specific keyword phrases on every page. You must signal to Google what terms your content should rank for. The clearer you are, the better your chances of appearing on page one.

What Are Keywords?

A keyword is a word or phrase that best describes the content on a specific page. It’s the search query you want people to type into Google or another search engine to find your page. Most keywords in SEO are not just one word but rather keyword phrases or search queries with multiple words.

There are two main types of keywords:

• Short-Tail Keywords: These are general terms like “real estate agent” or “buy house.” They often have a high search volume but are very competitive.
• Long-Tail Keywords: These are longer and more specific phrases, such as “best real estate agent in [city]” or “buying investment property in [location].” Long-tail keywords have lower search volume but are less competitive, making them easier to rank for. They also attract more qualified leads, which are more likely to convert.

Long-tail keywords are particularly useful for real estate agent SEO because they allow you to target niche audiences and specific locations. For example, a great long-tail keyword might be “real estate investment opportunities in[city]” or “sell my house fast in[area].”

Why Is Keyword Research Important?

Keyword research is critical because keywords bridge what people are searching for and the content you provide. To drive organic traffic to your site, you need to target the right search terms and optimize your content around them.

Keywords help you understand the needs of your target audience. By discovering the exact terms your potential clients are searching for, you can tailor your content to answer their queries, improving your search engine rankings and generating high-quality real estate leads.

Conducting in-depth keyword research is essential for building a solid SEO strategy. By focusing on the right search terms, you can drive traffic that converts into business.

How to Find Keyword Ideas for Your Real Estate Website

Here’s how you can discover valuable keyword ideas for your real estate website:

1. Use Google Suggestions

Start by typing a keyword into Google’s search bar and observe the suggestions that pop up. For example, if you type “sell my house in [city]”, Google might suggest similar terms like “sell my house fast in [city]” or “best real estate agent for fast home sales.” Users frequently search these suggested terms, and it would be great to include them in your SEO strategy.

2. Utilize Keyword Research Tools

Several keyword research tools can help you uncover your site’s most valuable real estate keywords. These tools provide data on search volume, competition, and even cost per click (CPC) for paid advertising. Recommended tools include:

• Ubersuggest: A straightforward tool for gathering keyword suggestions and analyzing search volume.
• Ahrefs: A comprehensive platform for keyword research, competitor analysis, and backlink profiles.
• SEMrush: Offers insights into competitor keywords, SEO metrics, and trends.
• REToolkit’s Hyper-Localized Keyword Generator: Specifically designed for real estate investors, this tool allows you to discover the perfect motivated seller leads keywords based on location.

3. Focus on Long-Tail Keywords

Long-tail keywords are longer, more specific phrases that attract a real estate agent audience. Rather than going for broad terms like “buy house,” consider focusing on keywords like “buy investment property in[city]” or “foreclosed homes in[location].”

These long-tail keywords have less competition, making them easier to rank for while attracting more qualified traffic that’s more likely to convert into leads.

4. Competitor Keyword Analysis

By analyzing the keywords your competitors are ranking for, you can uncover keyword gaps and opportunities for your site. Use tools to see which keywords drive traffic to your competitors’ websites. Then, use this information to improve your SEO strategy and target similar keywords where you can outperform them.

Guiding Principles for Real Estate Keyword Research

When performing keyword research, it’s important to follow these guiding principles:

Do’s:

• Research both short-tail and long-tail keywords.
• Keep user intent in mind. Understand what your audience is searching for and align your content accordingly.
• Pay attention to search volume and keyword difficulty.
• Group similar keywords into keyphrase clusters to cover multiple variations with a single piece of content.

Don’ts:

• Don’t only chase high-volume keywords, as they are highly competitive.
• Avoid spreading yourself too thin by focusing on too many unrelated keywords. Instead, prioritize keyphrase families.
• Don’t target keywords that are overly broad or too narrow.
• Don’t mix search intent. For example, someone searching for “how to sell a house after a divorce” isn’t likely interested in investment properties.

Keyword Research Actionable Steps

• Start with Long-Tail Keywords: Begin your keyword research with long-tail keywords specific to your market. These keywords are less competitive and more likely to attract qualified leads.
• Use SEO Tools: Use powerful tools like Ahrefs, SEMrush, and REToolkit’s SEO Performance Analyzer to uncover valuable keywords and monitor how well your site is optimized. These tools allow you to gather data on keyword search volume, difficulty, and competition levels to refine your SEO strategy.
• Track Keyword Rankings: Monitor your keyword rankings over time. By regularly tracking performance, you can make data-driven adjustments to improve your content and maintain your rankings.
• Optimize Content Strategically: Once you’ve identified your target keywords, strategically integrate them into your headings, meta descriptions, and content. Use REToolkit’s SEO Performance Analyzer to check how well your content is optimized and identify areas for improvement.

On-Page SEO for Real Estate Websites

On-page SEO refers to the measures you take directly on your website to improve its visibility and ranking on search engine results pages (SERPs). For real estate SEO, optimizing your site for search engines and user experience is crucial to attract potential clients.

Regarding real estate investors, on-page SEO is particularly important as it ensures your website content is accessible, informative, and relevant to users searching for properties or investment opportunities. REToolkit offers various tools to help optimize your website for real estate agents and investors, focusing on search engine optimization.

Why On-Page SEO is Important

On-page SEO is the first step toward improving your search engine rankings. It helps Google and other search engines understand who you are, what you offer, and why your page should appear at the top of the SERPs for relevant keywords.

Without well-executed on-page SEO, your website risks being overlooked, no matter how valuable your content is. Optimizing for on-page factors helps ensure that your content is indexed correctly and that search engines see it as valuable for user intent. Search engine optimization is crucial, especially for real estate websites.

Key On-Page SEO Factors

Here’s a breakdown of the most important on-page SEO factors for real estate investment websites:

1. Title Tags and Meta Descriptions

Title tags are crucial as they tell users and search engines what your page is about. Use primary keywords in your title tags to ensure they align with the searcher’s intent.

Meta descriptions are the short snippets that appear below your page title in search results. While these don’t directly impact rankings, they influence your click-through rate (CTR). Include compelling calls to action (CTA) and keywords in your meta descriptions to encourage users to visit your real estate page.

Example: Instead of a generic title like “Real Estate Services”, try using “Top Real Estate Investment Opportunities in [City] | Expert Insights” to attract more relevant traffic.

2. Header Tags (H1, H2, H3)

Header tags (H1, H2, H3) are essential for organizing your content and making it easier for users and search engines to navigate. They also signal the structure and importance of information on the page. Link building is key to enhancing visibility on the search engine results page.

Using keywords in your headers for real estate websites helps improve search engine visibility. However, avoid keyword stuffing—the practice of overloading content with keywords—as this can lead to penalties.

Tip: Use the SEO Performance Analyzer from REToolkit to assess how well your title tags, headers, and meta descriptions are optimized. This tool helps ensure your content effectively targets the right keywords.

3. URL Structure

Your URL structure should be clean and descriptive. Using short, readable URLs that include your primary keywords is important. For example, “/investment-properties-in—[city]” is much more effective than “/page1” or “/services.”

4. Keyword Optimization

It is crucial to use relevant real estate keywords naturally throughout your content. These include phrases like “ seo for real estate investors agent,” “investment property,” and “local market trends.” The more specific your keyword phrases, the better your chances of ranking for highly relevant search queries. Focus on integrating long-tail keywords like “best investment properties in[city]” to target niche markets.

However, be sure to avoid keyword stuffing. Google’s algorithm penalizes keyword overuse, so it’s essential to balance relevant terms with valuable content that serves the reader’s needs.

5. Mobile Optimization

With more than half of all web traffic from mobile devices, your website must be fully optimized for mobile users. Mobile-friendly websites rank higher in search results, and optimizing for mobile will improve user experience and search engine visibility.

On-Page SEO Guiding Principles

Do’s:

• Use REToolkit’s SEO Performance Analyzer to check for missing or poorly optimized meta tags, title tags, and headers.
• Make sure your content answers the queries of both Google and your target audience.
• Use keywords naturally and ensure your content is easy to read.
• Optimize your site for both desktop and mobile devices.

Don’ts:

• Avoid keyword stuffing—focus on creating valuable, readable content.
• Don’t overlook important elements like meta descriptions and header tags.

By optimizing your real estate website for on-page SEO, you improve your chances of reaching page one on search engines, attract more qualified traffic, and ultimately generate more leads. Properly executed on-page SEO can help your site rise above competitors and establish your business as a leading authority in the real estate market.

Off-Page SEO for Real Estate Websites

Off-page SEO refers to actions taken outside your website to improve its ranking on search engine results pages (SERPs). External factors, such as backlinks, citations, and social media engagement, are essential for building the credibility and authority of your real estate website. While on-page SEO helps search engines understand your site’s relevance, off-page SEO tells them how valuable your site is.

What is Off-Page SEO?

In short, off-page SEO is everything you do outside your website to improve your search rankings. This includes obtaining high-quality backlinks from authoritative sources, boosting social signals through social media marketing, and building local citations that establish your business’s presence in your community. For real estate SEO, off-page optimization helps strengthen your site’s credibility and drives more traffic from external sources.

Google considers backlinks as votes of confidence from other websites. The more reputable and relevant those sites are, the more valuable the link is to your ranking. However, it’s not just about quantity—quality backlinks from trustworthy sources carry more weight and can significantly boost your search engine rankings.

Key Off-Page SEO Factors

1. Link Building

Link building is one of the most important aspects of off-page SEO. A backlink is a link from another website to your site that acts as a recommendation to search engines. High-quality backlinks from authoritative websites signal to search engines that your content is valuable and trustworthy for real estate agents.

When pursuing link building, prioritize quality over quantity. A single backlink from a reputable site like a local news outlet or a popular real estate blog can greatly impact your SEO compared to dozens of low-quality links from irrelevant sites.

To get started, consider creating relationships with local businesses, real estate agents, or property investors who may be willing to link to your site. You can also use REToolkit’s SEO Performance Analyzer to monitor your backlink profile and identify improvement opportunities.

2. Building Local Citations

Local citations refer to mentions of your business name, address, and phone number (NAP) across the web, particularly in local directories, real estate forums, and real estate agent business listings. Citations help build your local SEO by signaling search engines that your business is relevant to specific geographic areas.

Ensure your NAP information is consistent across all platforms, including Google My Business, Yelp, and real estate directories. The more consistent and accurate your citations, the stronger your local presence will be.

Using REToolkit’s SEO Performance Analyzer can help ensure your NAP information is properly listed and consistent across multiple platforms.

3. Social Media Engagement

Social signals, such as likes, shares, and comments on your content across platforms like Facebook, Instagram, and LinkedIn, can contribute to your off-page SEO efforts. While social media engagement doesn’t directly affect your rankings, driving traffic to your website and improving brand awareness is critical.

Promote your real estate listings, blog content, and market updates on social media to engage your audience and encourage them to share your content. The more visibility you get through social channels, the more likely you will gain backlinks and referral traffic link building.

4. Reviews and Testimonials

Online reviews are another important part of off-page SEO, particularly for real estate agents and investors. Positive reviews on platforms like Google Business Profile, Yelp, and Zillow help build trust with potential clients and contribute to your local SEO.

Encourage satisfied clients to leave reviews on your Google Business Profile and other review platforms. Positive reviews enhance your E-A-T factors (Experience, Expertise, Authoritativeness, and Trustworthiness), helping your site rank higher in local search results. Utilize Google Analytics to track performance and make data-driven decisions.

5. Content Marketing and Guest Blogging

Content marketing outside your website, such as writing guest blog posts for popular real estate blogs or contributing to industry publications, is a great way to build backlinks and drive traffic to your site. Guest posts allow you to reach a wider audience and position yourself as an authority in the real estate market. Link building is crucial for improving search engine optimization.

Be sure to write high-quality, valuable content for guest posts and always link to your site where relevant. This will help with search engine optimization and establish your brand as a credible resource in the industry.

Best Practices for Off-Page SEO

Do’s:

• Prioritize high-quality backlinks from reputable, relevant sources.
• Build local citations on directories and platforms that focus on real estate.
• Engage your audience through social media and encourage social sharing.
• Gather positive reviews to enhance your online reputation and local SEO.
• Use REToolkit’s SEO Performance Analyzer to monitor your backlink profile and improve your link-building strategy.

Don’ts:

• Don’t buy low-quality backlinks from untrusted sources, as these can harm your SEO.
• Avoid spammy tactics like overposting in forums or blog comment sections.
• Don’t ignore negative reviews—responding professionally can improve your reputation.

By focusing on off-page SEO strategy, domain authority, local citations, and social media engagement, you can increase your real estate website’s visibility and domain authority and ultimately generate more leads. Consistently working on your off-page efforts ensures that your website maintains a strong online presence and ranks competitively in your target market.

Technical SEO for Real Estate Websites

Technical SEO refers to optimizing your website’s infrastructure to make it easier for search engines to crawl, index, and understand your content. It’s the backbone of any successful real estate SEO strategy and ensures your site’s technical aspects function optimally. Without proper technical optimization, even the most well-researched keywords and high-quality content won’t be enough to achieve top rankings on search engine results pages (SERPs).

What is Technical SEO?

While on-page SEO focuses on content and off-page SEO on backlinks and citations, technical SEO ensures your website’s architecture supports SEO best practices. Think of it as building the foundation of your website—if it’s strong, everything you build on top of it will be more effective. For real estate websites, this means ensuring your site is easy to navigate, loads quickly, and meets all the standards for modern web performance.

TecToolsis is particularly important for real estate investors who rely on TecTools because of the site’s technical health in identifying traffic. Tools like REToolkit’s SEO Performance Analyzer can help you evaluate your site’s technical health, identifying areas that need improvement to stay competitive in search rankings.

Key Technical SEO Factors

1. Page Load Speed

Page load speed is critical in user experience and SEO rankings. If your website is slow, users are likely to leave before your content even has a chance to load, which increases your bounce rate. Google considers fast load times a positive ranking factor, so ensuring your real estate website loads quickly is crucial.

You can improve page load speed by:

• Compressing images to reduce file size without sacrificing quality.
• Using browser caching to store some elements of your page locally.
• Reducing the use of heavy scripts and plugins that slow down your site.

You can use tools like Google’s PageSpeed Insights or REToolkit’s SEO Performance Analyzer to monitor and enhance your site’s speed.

2. Mobile Optimization

With more than half of all internet traffic coming from mobile devices, mobile optimization is no longer optional—it’s mandatory. Google has adopted a mobile-first indexing policy, meaning it primarily uses the mobile version of a website’s content for indexing and ranking.

This is particularly important for real estate websites since potential buyers and investors often use their phones to browse listings and conduct research on the go. Ensure your website is fully responsive, adapts to different screen sizes, and has easy navigation on a mobile device for accessibility.

You can use Google’s Mobile-Friendly Test or the Mobile Optimization feature in REToolkit to check how well your site performs on mobile.

3. Site Security

Website security is another important technical factor, especially for real estate websites that handle sensitive client information. Google prioritizes websites that use HTTPS (Hypertext Transfer Protocol Secure) over those that do not. This helps protect users’ data, such as their login information or financial details, from being intercepted by hackers.

Ensure your site has a valid SSL certificate, enabling HTTPS and showing users that your site is secure. This improves your SEO rankings and increases user trust in your brand. Most web hosts provide SSL certificates, but you can check your site’s security using Google Search Console or REToolkit’s SEO Performance Analyzer for an audit.

4. XML Sitemaps and Indexability

An XML sitemap is a file that helps search engines like Google and Bing understand your website’s structure and find all of its important pages. By submitting an XML sitemap, you help search engines index your pages faster and more accurately.

Ensure your sitemap is current and includes all the relevant pages you want search engines to index. Additionally, ensure that none of your important pages are accidentally marked with a “no-index” tag, as this can prevent them from appearing in search results.

Use Google Search Console or REToolkit’s tools to monitor your sitemap and check for indexing issues.

5. Internal Linking Structure

A good internal linking structure is vital for improving your site’s crawlability. Internal links help search engines discover new content on your website and understand its relevance and hierarchy. They also keep users on your site longer by guiding them to related content. To enhance accessibility, it’s important to conduct an accessibility audit.

For example, linking from your main”Investment Properties” page to individual property listings ensures that search engines can easily find and index these pages. Make sure that your important pages are linked from multiple places on your site and that no page is more than a few clicks away from the homepage. This practice is crucial for search engine optimization.

Using REToolkit’s SEO Performance Analyzer can help you identify any issues with your internal linking structure and suggest improvements.

6. Crawl Errors

Crawl errors occur when a search engine tries to access a page on your site but fails. This could be due to broken links, missing pages, or server issues. Crawl errors prevent search engines from indexing your content, which can negatively affect your rankings in search engine results pages.

To avoid crawl errors, regularly check Google Search Console for any issues and fix them promptly. You can also use REToolkit to monitor your site for broken links and other technical issues affecting crawlability and accessibility.

7. Schema Markup

Schema markup is structured data that helps search engines understand your website’s content more effectively. Adding schema markup to your real estate listings lets you provide search engines with additional information, such as property details, prices, and locations.

For real estate websites, using RealEstateAgent and RealEstateListing schema can help improve the visibility of your listings in search results and may even result in a featured snippet.

To ensure you’re using real estate schema markup effectively, consider using REToolkit’s Dynamic Text Integration tool. This tool allows you to customize key data fields based on user search behavior automatically.

Do’s:

• Use REToolkit’s SEO Performance Analyzer to assess your site’s technical health and identify areas for improvement.
• Ensure your site is fully mobile-optimized and meets Google’s mobile-first indexing standards.
• Regularly update your XML sitemap and check for crawl errors.
• Improve site security by using HTTPS and an SSL certificate.

Don’ts:

• Don’t ignore slow load times—optimize images and reduce unnecessary code to improve your site’s focus on links, which can prevent search engines from indexing your content.
• Don’t overlook the importance of schema markup in improving search visibility.

Focusing on these essential technical SEO factors can ensure your real estate website is fully optimized for search engines, leading to better rankings and more qualified traffic. With tools like REToolkit’s SEO Performance Analyzer and Dynamic Text Integration, you can take your site’s performance to the next level and stay ahead of your competition using SEO for real estate investors.

Real Estate SEO Tips: 17 Steps Checklist

It’s easy to get lost in the wealth of online SEO information. To help you build a strong real estate SEO strategy, here are 17 actionable tips to set you on the path to success.

1. Do Your Keyword Research

You need to understand the keywords your clients search for to rank high in search engine results. Use tools like Hyper-Localized Keyword Generator to uncover which keywords your competitors are targeting and find long-tail keywords relevant to your target audience.

2. Analyze Your SEO Competitors

While you may know your industry competitors, your SEO competitors can vary by keyword. Run a competitor analysis to see what works for their SEO strategy. Please pay attention to their content, site structure, and link building. This will help you learn from their success and their mistakes.

3. Look for Long-Tail Keyword Opportunities

Long-tail keywords are highly specific and typically have less competition, making it easier to dominate the rankings. Though they have lower search volumes, long-tail keywords like “buy investment property in[city]” are more likely to attract serious real estate leads.

4. Create High-Quality Content with Your Clients in Mind

Content is king in SEO, but the quality of your content is what will make the difference. Each page should target a keyword but avoid keyword stuffing. The goal is to provide useful, informative content that helps clients and answers their questions. Focus on creating in-depth articles, blog posts, and listings that add value.

5. Perform a Full Technical Audit of Your Site

Before you start implementing changes, performing a technical audit is crucial. This includes fixing broken links, checking 404 errors, improving page speed, and ensuring that XML sitemaps and robots.txt files are in place. Ensure your website is technically sound for optimal SEO performance by considering accessibility.

6. Prioritize Solving Crawling and Indexing Issues

If search engines can’t properly crawl and index your pages, your site won’t rank well, no matter how good your content is. Fix issues such as broken links, incorrect canonical tags, and slow-loading pages to improve your site’s crawlability.

7. Have a Local Approach

Local SEO is key for real estate. Optimize your Google Business Profile and claim any relevant local directories. Include your name, address, and phone number (NAP) on your website and ensure consistency across the web.

8. Use Real Estate Agent Schema Markup

Implement structured data to help search engines understand your site’s information. For real estate businesses, schema markups like RealEstateAgent and RealEstateListing can help highlight essential details such as property location, price, and lease length.

9. Get Local Backlinks to Your Real Estate Website

Backlinks from local sources like business directories, blogs, and newspapers strengthen your authority in search engines’ eyes. Local backlinks can drive relevant referral traffic, improving SEO and lead generation.

10. Monitor Your Keyword Rankings

Track your keyword rankings regularly to stay informed of any changes in search engine algorithms. Monitoring rankings allows you to adjust your SEO strategy and optimize any pages that are falling behind. Remember to check analytics.

11. Define KPIs for Your Real Estate SEO Program

Set measurable KPIs (Key Performance Indicators) such as:

• Increased Google rankings for relevant terms
• Higher click-through rates (CTR)
• More interactions with your Google Business Profile
• Lower bounce rates Setting these goals helps you measure the effectiveness of your SEO efforts.

12. Get Insights on Your Users with a Web Analytics Tool

Tools like Google Analytics or Siteimprove can help you gather data on user behavior. This lets you track metrics like time spent on pages, bounce rates, and conversions. Use this data to improve your user experience and better target content for your target audience.

13. Have a Well-Functioning Internal Search Engine

Make sure the internal search bar on your website is accurate and user-friendly. A well-functioning search engine improves the user experience and provides you with insights into what clients are looking for.

14. Test and Iterate to Improve Your Conversion Rate

Running A/B tests on different website elements, such as CTAs (Calls to Action), layout, and images, helps improve the conversion rate. Regularly test your pages to determine what works best for your audience.

15. Optimize Your Real Estate Website for Mobile Search

More users are searching via mobile devices, so ensuring your site is optimized for mobile is essential. Focus on page speed, mobile-friendly design, and ensuring that pop-ups don’t hinder the mobile experience. With mobile-first indexing, Google primarily uses your website’s mobile version to rank your site.

16. Improve Your E-A-T Factors

Expertise, Authority, and Trustworthiness (E-A-T) are crucial for building credibility. Boost your E-A-T by maintaining up-to-date, accurate information on your website, showcasing any awards or accreditations, and providing detailed information about your team and services.

17. Make Sure Your Website Is ADA Compliant

The Americans with Disabilities Act (ADA) requires websites to be accessible to everyone. Check for accessibility issues, such as non-compatible content or missing alt text on images, to ensure your site is compatible with assistive technologies.

Conclusion

SEO isn’t just an add-on; it’s essential to any successful real estate marketing strategy. By implementing both on-page and off-page SEO tactics, ensuring the right technical SEO measures are in place, and leveraging powerful tools like REToolkit, real estate investors and agents can drive higher traffic, boost brand awareness, and convert more visitors into leads.

Ready to take your real estate website’s SEO to the next level? Use REToolkit’s comprehensive SEO tools to fine-tune your keyword strategy, analyze your site’s performance, and tailor content to attract your target audience.

Start now and get ahead of your competitors—visit REToolkit.io and see how our tools can transform your SEO efforts into lasting results.